Quilted Northern partnered with Amazon to share savings with their customers on ‘National Toilet Paper Day’. The social campaign was playful and nodded to Quilted Northern’s self-deprecating brand approach. Watch how we make the case that Quilted Northern’s holiday is not like other holidays.

In a single day, our campaign made Quilted Northern the #1 best seller in its category and sold two months worth of volume, representing a 6,000% sales lift. The campaign garnered a total of 115 million impressions. In addition, customers signed up for recurring purchases via Amazon’s Subscribe & Save feature.