This campaign encouraged dudes to adhere to Dixie’s tagline of Be More Here. The weeks surrounding the 4th of July generates a large portion of revenue for Dixie plates division. We produced a video about salads, the men who love them, and the shame they’re made to feel for it. We took a stand against Salad Shaming,  which is that thing when people make fun of dudes eating salads.

Our animation guides us through Dixie’s visual brand history. The journey highlights Dixie’s designs, logos, and packaging across multiple decades. The goal was to showcase Dixie’s brand heritage while revealing a new brand logo mark. The animation aided in reducing consumer confusion by introducing the new look before updated packaging hit the shelves.